SENATOR JEFF STEINBORN
Legislators Introduce Bi-Partisan Legislation to Boost
Outdoor Recreation Industry
Legislation Invites Outdoor Retailer Trade Show to New Mexico &
Seeks to Study Creation of “Office of Outdoor Recreation”
Santa Fe, NM – A bi-partisan group of legislators in the New Mexico Senate and House of Representatives today joined forces to boost jobs in the promising outdoor recreation industry in New Mexico. The legislators introduced House Memorial 91 & Senate Memorial 119 to require studying the creation of a state “Office of Outdoor Recreation”. Additional measures, House Memorial 92 & Senate Memorial 130, invite the nation’s largest outdoor industry trade show, the ‘Outdoor Retailer Trade Show’ to locate in New Mexico. Senators Jeff Steinborn (D-Las Cruces) and Sander Rue (R-Albuquerque) and Representatives Nathan Small (D-Las Cruces) and Jason Harper (R-Rio Rancho) introduced the legislation to expand the state’s economic development efforts related to growing the outdoor recreation industry.
“With this legislation we want to send a clear message that New Mexicans love their public lands and we welcome tourists and businesses alike involved in the outdoor recreation industry to locate in New Mexico,” said Senator Jeff Steinborn.
“New Mexico offers world class public lands and values shared by our outdoor retailers. To grow our economy we must maximize these strengths. Our incredible land, culture, and quality of life provide us a robust potential for creating new jobs and opportunities,” said Democratic Representative Nathan Small.
New Mexico currently has a robust outdoor recreation economic sector supporting 68,000 jobs and more than $450 million in tax revenue each year. The New Mexico True campaign invests heavily in promoting the state’s vast natural resources. The legislation introduced seeks to build on the state’s strengths and create jobs related to this sector.
The neighboring states of Colorado and Utah already have created Offices of Outdoor Recreation to target the multibillion outdoor recreation industry.
The bi-annual Outdoor Retailer Show draws approximately 29,000 attendees from around the world and creates direct spending of approximately $45 million. The show is currently soliciting bids from states to host next year’s show. It has been held in Salt Lake City, Utah for the past two decades, but organizers recently announced their desire to switch locations in response to Utah’s intent to sell off large swaths of public lands.
“As a Boy Scout leader and avid camper, I enjoy sharing the stunning vistas and deep history of our beautiful New Mexico. With the recent establishment of the Rio Grande Trail Commission, developing a 500 mile trail along the Rio Grande from Colorado to Texas, we are a perfect destination for the Outdoor Retailers Trade show and outdoor manufacturers,” added Republican Representative Jason Harper.
“New Mexicans deep connection to their land provide a perfect synergy to growing this important economic market. From hiking, hunting and fishing, to skiing, climbing and camping, you can’t beat what New Mexico has to offer,” said Republican Senator Sander Rue.
The Outdoor Retailer Trade Show attracts thousands of buyers and senior level decision makers that are looking for outdoor specific products, services, brands, fresh ideas, apparel launches, and outdoor innovation. Sponsors have included Spyder, Vibram, Artic Cool, Mueller, Gore-tex, Clif Bar, and many more.